Most weeks these days are bad for MSNBC.
For starters, the cable news network is, at the moment, riding out a ratings freefall — a 53% plummet since Donald Trump defeated the network’s beloved girlboss, Kamala Harris. Splat.
The no-good, rotten week kicked off with a shocking announcement from their two biggest names, Joe Scarborough and his wife, Mika Brzezinski, hosts of “Morning Joe.” After comparing President-elect Donald Trump to Adolf Hitler for Lord knows how long, the husband-wife hosting duo told their viewers Monday morning that they had a meeting with Hitler at his bunker in Mar-a-Lago. Some loyal viewers vowed never to watch the show again, and even one of their colleagues vented on Twitter after the announcement, dropping a literal “Period.” to underscore her frustration with the “Morning Joe” personalities. How could you ever normalize a dictator as brutal and conniving as Trump?! (RELATED: ‘Morning Joe’ Loyalists Fume Over Surprise Meeting With Hitler)
Then, on Wednesday, cable giant Comcast announced its plan to spin off channels MSNBC and CNBC, among others, which no one watches, either. Once viewed as highly valuable, shiny little jewels of television, both MSNBC and CNBC are losing value — and losing it rather rapidly. How many savvy investors are going to look at this new subsidiary and say, “Wowza, that MSNBC channel has a ton of value! What an amazing product! That unhinged Race Lady Joy Reid has so much talent!” You already know the answer. Now that MSNBC will have to survive in the marketplace without corporate daddy, the channel is all but doomed.
The cherry on top is the brewing ethics scandal involving the Reverend Al Sharpton, first reported by The Washington Free Beacon. Before a softball interview with Sharpton on MSNBC, Kamala Harris’s campaign gave two payments of $250,000 to National Action Network, Sharpton’s nonprofit, on Sept. 5 and Oct. 1, according to campaign finance documents. Sharpton conducted his interview with Harris on Oct. 20. Of course, he apparently did not disclose any such payments before or during the chat with the vice president. (Stream Daily Caller’s latest documentary ‘Cleaning Up Kamala’ HERE)
So we have an ongoing ratings disaster, an embarrassing display of groveling from two of the network’s biggest talents (I honestly would respect Joe and Mika if they truly believed Trump was Hitler, stuck to their guns and refused to smooth over their relationship with him to gain access), a corporate spin off that will surely attract dumb money and an ethics scandal — all in one week! It’s almost impossible not to feel a tinge of schadenfreude for the worst liberal channel on television. And hey, the week isn’t even over yet.
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This article was originally published at dailycaller.com